National TV Ratings Last 2010 Result; Abs-cbn Dominates

”May Bukas Pa” ruled 2010 most watched programs list.

ABS-CBN Corporation, the country’s largest multimedia conglomerate, ended 2010 with a bang as its undisputed Primetime Bida line-up capped off the year with a whopping 41% national audience share last December versus GMA 7’s 28%.
Based on Kantar Media’s TV ratings data, ABS-CBN topped all TV stations for the whole of 2010 with an audience share of 43 percent, or 10 points higher than GMA’s 33 percent.
Eighteen out of the top 20 most watched programs nationwide were produced by ABS-CBN.
The phenomenal primetime series “May Bukas Pa,” which told the story of a boy named Santino (played by Zaijian Jaranilla), took the top spot with an average rating of 38.6%. It was followed by the follow up santaserye starring Andi Eigenmann, “Agua Bendita” (37.9%), and hit talent-reality show “Pilipinas Got Talent” (35.3%).
International Emmy-nominated series “Dahil May Isang Ikaw” (34.8%) came in fourth while “Kung Tayo’y Magkakalayo” (34.3%), which marked the return of Kris Aquino and Gabby Concepcion in a drama series, placed fifth.
When it comes to news, “TV Patrol” dominated 2010 with an average rating of 31.2%, making it the number one TV newscast in the country. GMA’s “24 Oras” averaged only 21.5% or nine points behind “TV Patrol.”
Also included in the top 20 most watched programs for 2010 are “Noah” (32%), “Katorse” (30.3%), “Agimat presents Pepeng Agimat” (29.9%), “Habang May Buhay” (28.7%), “Pinoy Big Brother Double Up” (28.5%), “Maalaala Mo Kaya” (28.3%), “Imortal” (28.2%), “Mara Clara” (27.8%), “Agimat presents Tonyong Bayawak” (26.8%), “The Singing Bee” (26.5%), “Rated K” (25.6%), and “Agimat presents Elias Paniki” (25.5%).
In December 2010, ABS-CBN posted an average audience share of 37% as compared to GMA 7’s 32%.
ABS-CBN Corporation, the country’s largest multimedia conglomerate, generated net income of P2.9 billion for the first nine months of 2010, as it sustained into the third quarter the strong growth momentum in regular advertising revenues in the first semester. This profit level is more than double the net income of P1.3 billion in the first nine months of 2009.
Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.


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